Kaiyo Peruvian Nikkei
RESTAURANT & BAR
Client: John Park
Location: San Francisco, CA
Kaiyō, Peruvian Nikkei, is an exploration of two cultures, immersed in flavors and ingredients, prepared to delight your senses. The integral voice of Kaiyo is that of immigration and heritage while appealing to a more contemporary target audience in Cow Hollow, Ca. The interior space was designed to be sophisticated and modern, so the client asked for a logo to match that nods to Japanese culture and the oceans that unite Japan and Peru.
Deliverables
Brand Identity
Menu
Business Cards
Postcards
Digital Marketing
Outdoor Signage
Photography:
Anthony Parks
of Nifty Fifty Cocktails
Brand Identity
The main icon of the Kaiyō logo references the dry-scaping art of Japanese Zen gardens, which are composed arrangements of rocks, water features, moss, pruned trees and bushes, and gravel or sand that is raked to represent ripples in water. We have incorporated the letter “K” into these sand ripples to reference the brand while showing the cultural shifts from Japanese to Peruvian cuisine.
Menus, Business Cards and Promotional Cards
The secondary artwork for Kaiyō unites interior, food and beverage photography with Peruvian patterns on print and digital elements. The truth is that the imagery is what really captures the beauty of Japanese + Peruvian ingredients, dishes and beverages, and the branding serves to merely compliment.
DIGITAL ARTWORK
The digital artwork throughout the identity campaign, seen on the televisions above and event flyers below, invites a Peruvian textile pattern as soft textures while also utilizing Japanese street artwork as backgrounds.
Kaiyo Rooftop Signage
It was only a matter of time before the flagship location got a sister bar. Located on the 12th floor rooftop of the Hyatt Place hotel, the updated branding includes each location title (such as “Cow Hollow” or “Rooftop” in conjunction with it’s order of existence in Japanese (“ichi” for one and “ni” for two). In order to drive foot traffic and grab attention, the waiting area on the ground floor was flanked with branded line stanchions and posters to highlight the beauty of the open-air bar and the delicious Peruvian Nikkei Cuisine and Cocktails.