BALTIMORE, MARYLANDB-SIDE
Speakeasy Bar
This hidden cocktail bar is a true gem, featuring a micro bar that specializes in spirit-forward, as well as old-time favorite cocktails crafted with rare vintage spirits and local ingredients. When the Hotel Revival team approached us, it was for a re-design as the interior design concept had shifted, so the brand identity needed to also exude more energy and retro flair to feel established in this historic building.
PROJECT• Brand Identity
Logo, Brand Marks, Font + Color Palette,
Marketing Direction, Brand Voice
• Guest Touchpoints
Entry Jukebox Coins, Coasters, Guest Pens,
Bottle Labels
• Menu Design
PHOTOGRAPHY
Custom Tokens
One of the most exciting aspects of entering a speakeasy is always the entrance. For this retro-themed concept, the team placed a vintage jukebox in the hallway and invited guests are given a custom token that slides right into the slot. Once the coin registers, the lock to the secret door opens and guests can enter the bar.
Menus + Coasters
The Menu Holder + Coasters are made of authentic Italian Leather to tie into the upholstery on the lounge seating with a metallic gold foil-stamped logo that shimmers in the dim light of the space. The Menu features beautiful photographs and a record-style cocktail chart to help guests navigate to their preferred cocktail. The Divider pages + cocktail chart were all printed via letterpress, with gloss & metallic foils to add to the aesthetic.
Record Player Slipmat Design
Matches + Custom Light-Up Pen + Batched Cocktail Labels
Secondary Brand Collateral for this project focused on the small details to make a lasting impression. Guest touchpoint included the fancy light-up pen for guest checks and complimentary custom matchbooks for guests to take on their journey. For guests in the karaoke rooms, we formatted batched cocktails labels to showcase the brand-identity in a thoughtful way going from menus to cocktails in hand.