Mixwell Marketing, Social Media + Graphic Design
Client: Mixwell
Location: Santa Monica, CA
Scope: Instagram + Facebook posting,
marketing strategy, graphic design
Design: Soda Back
Timeline: December 2015 - October 2017
Launching the social media presence of this darling brand was such a pleasure as we worked closely with the team at The Many Agency (formerly Mistress). We styled cocktails, orchestrated photo shoots, designed flyers and organized events for social media marketing. We then broadcasted this collateral on their social media platforms and maintained their media presence.
We worked with Xolution, the German based re-lock system that was onced used as the top of Mixwell cans, to bring this trailer into the world. The team over at Happier Camper worked with us to spec and design the best suited trailer for our needs. within 6-8 weeks, she was built and presented to us for use the next week at the abbot kinney festival in 2016.
Meet Twinkie,
our brainchild that is the Mixwell Bar Trailer.
Uniting the slogan “The World is Better When You Mix Well” with our dream of bartending across the country, we created the perfect little symbol of this journey. This custom trailer was manufactured by Happier Camper in Los Angeles, CA with the custom Mixwell yellow skin. We mapped out and ordered the decals to fit perfectly on each visible plane for maximum visibility without feeling too “in your face.” The left side of the trailer features a pop-out window and fold-up bar-top so that we can serve directly from the trailer in any event space we pulled up to. Visibility was key, to start the conversation with guests as we mixed well across the country.
CRAFT COCKTAIL STYLING + photography : SOUTHERN GLAZER’S WINE & SPIRITS CATALOG
CRAFT COCKTAIL RECIPES + STYLING : TALE’S OF THE COCKTAIL EVENT PUSH
CRAFT COCKTAIL RECIPES + STYLING + PHOTOGRAPHY : THE KENTUCKY DERBY
KISS-A-GRAM CALL-TO-ACTION
For Valentine’s Day, we wanted to honor love in all forms because “The World is Better When You Mix Well” regardless of your ethnical differences or sexual preferences. We highlighted Mixwell enthusiasts and Los Angeles bartenders in a call-to-action campaign asking followers to post an image of themselves kissing (to the left or to the right) with the hashtag #PleaseMixwell so that they can be added to the hashtag feed and delightfully paired with another enthusiast. Our goal was to share that love is beautiful in every form, from from friendship to romance. The goal with marketing for Mixwell was always to appear playful while striving to convey the underlying message of equality and peaceful co-existence.
